When you’re reaching out to companies, your portfolio is often the first impression you make—and you want it to do more than just show off your art. You want it to open a door, start a conversation, and make someone say, “Yes, this is what we’ve been looking for.”
So how do you build a portfolio that actually does that?
Let’s walk through it.
What Is an Art Licensing Portfolio?
Your licensing portfolio is a curated collection of your artwork, designed to show companies what you create, how versatile your style is, and where your work could live (gift wrap, home decor, stationery, fabric, etc.).
This isn’t about showing everything you’ve ever made—it’s about showing the right things to the right people.
What to Include in Your Portfolio
Your Best, Most Current Work
- Lead with your strongest designs, even if that means showing fewer pieces. Quality over quantity always.
A Variety of Categories or Styles (within your brand)
- Show a range that fits your aesthetic. For example:
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Florals
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Seasonal/Holiday
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Abstracts or blenders
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Collections with coordinates
Repeat Patterns + Application Examples
- Art directors love to see how your work looks on products. Mockups are your friend!
Clear Labeling + Organization
- Group designs by theme, season, or product category. Use easy-to-read titles and keep navigation simple.
Contact Info
- It sounds obvious, but don’t bury it. Make sure your name, email, and website are easy to find.
What to Leave Out
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Old work that doesn’t reflect your current style
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Too many versions of the same pattern
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Anything unfinished or unpolished
Your portfolio is not your sketchbook—it’s your presentation.
Digital vs. Printed
Most licensing portfolios are digital these days—PDFs, online galleries, or private portfolio pages on your website. Just make sure whatever format you choose is easy to view and quick to open (especially on mobile).
I have an online portfolio as well as a link to a PDF version.
Final Thought: Think Like an Art Director
If you were short on time and looking for fresh, licensable artwork, what would make your job easier?
✨ A clean layout
✨ Strong, focused collections
✨ A clear sense of the artist’s style
✨ Easy access to contact info
That’s your goal. Not perfection—just clarity and connection.
If you’re in the middle of building your portfolio (or ready to refresh it), take it one section at a time. You’re not behind—you’re just in the process. And that’s a good place to be.
Have questions about what to include?
You can always reach out—I'd love to hear from you: deanna@kartotidesigns.com
— Deanna Marie
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